View agenda by tracks » Printer Friendly Version


Subscribe to the Agenda RSS Feed Agenda


10:15 AM - 10:45 AM ¦ Opening Keynote: Can Publishing Really Be Replaced by A Button?

Opening Keynote: Can Publishing Really Be Replaced by A Button?

It's no surprise that the publishing industry is in a state of chaos and disruption now, largely as a result of the ongoing digital information revolution. Earlier this year Internet guru Clay Shirky, a professor at the Interactive Telecommunications Program at NYU who is regarded as one of the "foremost minds studying the evolution of Internet culture,” added insult to injury and shocked the publishing world with his comments made in response to a seemingly simple interview question: "How is publishing changing?"

"Publishing is not evolving. Publishing is going away," Shirky replied. "Because the word 'publishing' means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That’s not a job anymore. That’s a button. There’s a button that says “publish,” and when you press it, it’s done."

Can publishing really be replaced by a button? If so, what does that mean for publishers and the rest of us involved in some way in this centuries-old industry?
Keynote speaker Rory O’Connor, co-founder and president of the international media firm Globalvision and author of several books, including the recent Friends, Followers and the Future: How Social Media are Changing Politics, Threatening Big Brands, and Killing Traditional Media, will look at how publishers can find a way profitably to stay in business supplying needed services, and avoid being left behind by the digital revolution.

Speakers


Rory O'Connor
(Featured Speaker)
Co-Founder
Globalvision

11:00 AM - 11:50 AM ¦ Marketing in the "Pinteresting" World of Booming Social Media (Track: Magazine)

Marketing in the "Pinteresting" World of Booming Social Media (Track: Magazine)

Track: Magazine Track

We all know social media's important - but not necessarily how best to use it, and in what context. A panel of experts explain what's what (and what's next) in a world where traffic to Pinterest jumps 2700% in eight months.

Topics will include:
• marketing best practices
• driving traffic from social media
• audience building
• using social media influence and user generated content/curation to your advantage

Speakers


Meredith Broussard
(Featured Speaker)
Co-Founder
Broussard Peskowitz Communication

Rebecca Schinsky
(Featured Speaker)
Associate Editor/Community Manager
Book Riot

Kate Kelly Smith
(Featured Speaker)
SVP, Publishing Director and Chief Revenue Officer, House Beautiful
Hearst Corp.

Greg Wacks
(Featured Speaker)
Director of Content & Community
Spreecast

Sponsors


11:00 AM - 11:50 AM ¦ Cross-Platform Production Demystified (Track: Book)

Cross-Platform Production Demystified (Track: Book)

Track: Book Track

In this time of tablet and smart phone diversification and dominance, it’s no longer feasible to create print content and then backtrack to put your products into digital form. This session provides strategies for streamlining your workflow and boosting your bottom line as you learn to:

• Build a cross-platform publishing strategy that lets you gear your production process toward preparing a single document that can be easily output to all channels: ebooks, mobile apps, web platforms and even print;
• Eliminate costly after-the-fact conversions or treating crucial metadata as an afterthought
• Create well-managed and properly tagged content that is easier to sell, reuse, adapt and bundle into new products.

Speakers


John Shaw
(Featured Speaker)
Executive Director of Publishing Technologies
SAGE Publications

Brian O'Leary
(Featured Speaker)
Principal
Magellan Media Consulting Partners

12:05 PM - 12:55 PM ¦ Winning and Losing Revenue Strategies Roundtable (Track: Magazine)

Winning and Losing Revenue Strategies Roundtable (Track: Magazine)

Track: Magazine Track

Whether consumer or B2B, publishers know it's essential to travel the path of innovation - even if it means a few missteps along the way. Hear thought-leaders share and evaluate their revenue strategies as they adapt to a multiplatform future.

Speakers


Charles Koones
(Featured Speaker)
President & CEO
Moontide Media

Dean Horowitz
(Featured Speaker)
VP, Media Operations
Vance Publishing

Patricia Lippe Davis
(Featured Speaker)
Vice President, Marketing
AARP Media Sales

Sponsors


12:05 PM - 12:55 PM ¦ Ebooks: An Analytics Gold Mine (Track: Book)

Ebooks: An Analytics Gold Mine (Track: Book)

Track: Book Track

Analytics refers to the ability to collect information about users behavior to gain insight about the marketplace. It is routinely done to improve the effectiveness of ecommerce sites and other web experiences.

Digital delivery holds the promise to offer what publishers only dreamed about a few years ago: Intensely granular data about how readers consume your content.

This session will provide strategies for:
• Collecting usage data from your digital products
• Leveraging that data to enhance your digital products
• Use analytics to inform strategic decision making.

Speakers


Matthew Cavnar
(Featured Speaker)
VP, Business Development
Vook

Ghalia Bhatty
(Featured Speaker)
General Manager, eBooks, Scholastic Book Clubs and eCommerce
Scholastic, Inc.

01:00 PM - 01:45 PM ¦ Attendee Break

Attendee Break

Be Sure to visit the Exhibit Hall, Networking Lounge, and Resource Center!

02:00 PM - 02:50 PM ¦ Are Apps the Past? (Track: Magazine)

Are Apps the Past? (Track: Magazine)

Track: Magazine Track

When Technology Review's Jason Pontin called publishers' love of apps a "delusion," he joined other skeptics wondering if the time and expense of app development is really worth it, especially if the future lies with HTML5 and the mobile Web.
While some are moving beyond the "walled garden" approach of the app marketplace, others see it as the best cure for the discoverability challenge. This panel will examine the viability of apps in today's market.

Speakers


Chris Sanborn
(Featured Speaker)
Founder & President
Sanborn Media Factory

Deb Gallagher
(Featured Speaker)
Director of Marketing & Operations
MIT Sloan Management Review

Shouvik Paul
(Featured Speaker)
VP of Business Development
MAZ Digital LLC

Mike Haney
(Featured Speaker)
Chief Product Officer
Mag+

02:00 PM - 02:50 PM ¦ Organizations Confronting Digital Change (Track: Book)

Organizations Confronting Digital Change (Track: Book)

Track: Book Track

Digital disruption is forcing many publishers to reassess some long-held assumptions about their organizational strategy. Whether it's adding digital to the workflow to flipping to a format-agnostic workflow, there are challenges inherent in teaching your print-centric workforce to think digitally.

This session will provide, from organizations who are navigating these changes, strategies and best practices for assessing:
• The skills you have, and the skills you’ll need, as your organization evolves
• How digital change can affect your business processes
• The evolving role of service providers

Speakers


Holly Gilly
(Featured Speaker)
VP, Product Development
Human Kinetics

Ania Wieckowski
(Featured Speaker)
Managing Editor
Harvard Business Review Press

Sponsors


02:50 PM - 03:40 PM ¦ Surviving the Death of Display Ads (Track: Magazine)

Surviving the Death of Display Ads (Track: Magazine)

Track: Magazine Track

With newer sales strategies focused on social media, transmedia marketing campaigns and lead gen, some predict the demise of the good-old-fashioned banner ad. Not so fast, others say: Ads associated with content will continue to play a key role in the media mix going forward. Hear all sides in this intriguing discussion and determine how display ads will figure in your future promotional strategies.

Speakers


Jay Lauf
(Featured Speaker)
Vice President and Publisher
The Atlantic

Scott Singer
(Featured Speaker)
Managing Director
Discover Digital Group

02:50 PM - 03:40 PM ¦ Discoverability v. DRM (Track: Book)

Discoverability v. DRM (Track: Book)

Track: Book Track

Driving revenue relies in part on digital discovery. Digital discovery depends upon exposing content to the marketplace presale in order to drive awareness, interest, and hopefully sales.

Digital Rights Management (DRM), on the other hand, refers to a mechanism in which content is secured to prevent access presale, in order to protect the intellectual property of the author and publisher. This presents a paradox.

In this session you’ll learn how to:
• Balance the requirements of IP protection and discoverability
• Generate buzz and sales through content marketing, or offering teasers of your to the marketplace for free

Speakers


Peter McCarthy
(Featured Speaker)
Director
McCarthy Digital

Patricia Payton
(Featured Speaker)
Senior Director, Publisher Relations & Content Development
Bowker

Christopher Kenneally
(Featured Speaker)
Director, Business Development & Author Relations
Copyright Clearance Center

Brian O'Leary
(Featured Speaker)
Principal
Magellan Media Consulting Partners

03:55 PM - 04:30 PM ¦ Closing Keynote: The Power of a Crisis - How Leaders Teach Organizational Habits Through Accident and Design

Closing Keynote: The Power of a Crisis - How Leaders Teach Organizational Habits Through Accident and Design

In the New York Times bestselling book The Power of Habit, Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

In his talk, Charles will tell the story of how an untested CEO took over Alcoa, one of the largest companies in America which was suffering from low efficiency, low product quality and high manufacturing costs, and made it into a top performer in the Dow Jones, all because he succeeded in transforming a keystone habit that shaped every aspect of the workers' lives.

Speakers


Charles Duhigg
(Featured Speaker)
Reporter
The New York Times

Sponsors


10:15 AM - 05:00 PM ¦ E-book Pricing and the DOJ: Does the Consumer Win or Lose? (Track: Book)

E-book Pricing and the DOJ: Does the Consumer Win or Lose? (Track: Book)

Track: Book Track

Tags: on-demand

How will the Department of Justice’s price-fixing suit against Apple and five big publishing houses—and three publishers' subsequent settlements—affect how much publishers can charge for ebooks?

Learn from industry experts what to expect in the wake of this legal action:
• Will customers' attitudes about the worth of an ebook change?
• Is $9.99 the new normal?
• How will this affect your company’s bottom line?

Speakers


Marcelino Elosua
(Featured Speaker)
Founder & CEO
LID Publishing

10:15 AM - 05:00 PM ¦ Custom Publishing: Opportunities in Content Marketing (Track: Magazine)

Custom Publishing: Opportunities in Content Marketing (Track: Magazine)

Track: Magazine Track

Tags: on-demand

With content marketing a growing trend, publishers need to leverage their expertise to order to capitalize on this new revenue source—without compromising their integrity as purveyors of objective information. This session offers tips and best practices for publishers seeking ways to restructure and market themselves as go-to producers of quality traded content.

Speakers


Sean Murphy
(Featured Speaker)
Vice President, Custom Media
American Express Publishing

Gordon Plutsky
(Featured Speaker)
Chief Marketing Officer
King Fish Media

Joe Pulizzi
(Featured Speaker)
Founder
Content Marketing Institute

Sponsors

10:15 AM - 05:00 PM ¦ iPacesetters Technology & Solutions Session: Transforming Data into Knowledge into Revenue

iPacesetters Technology & Solutions Session: Transforming Data into Knowledge into Revenue

Tags: on-demand

One of the best ways for publishers to tap new revenue opportunities may already be in their hands—literally. It’s not an app or beachhead on a new generation tablet device. It’s the telephone, and the customer connections already established through a data and research-based approach to the time-tested process of telemarketing. Too often considered a necessary evil, telemarketing, when skillfully planned and executed, is demonstrating its power to pursue and sell.

iPacesetters will show you how companies like yours are transforming their telemarketing campaigns from a simple tactical tool to a vibrant and dynamic strategy for monetizing content and deepening audience engagement.

Speakers


Eric Rutter
(Featured Speaker)
Senior Vice President of Sales & Marketing
iPacesetters

Sponsors


10:15 AM - 05:00 PM ¦ Xerox Technology & Solutions Session: Trends in Book Printing 2012

Xerox Technology & Solutions Session: Trends in Book Printing 2012

Tags: on-demand

This session provides the 2012 update for trends in the book industry and specifically for digital print. We will look at predictions made at last year's Virtual event and then get into some detail on Publishers' results, the impact on book printing, and the path for digital print going forward.

Speakers


John Conley
(Featured Speaker)
Vice President Publishing and Commercial Print, Graphic Communications Business Unit
Xerox Corporation

Sponsors