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2011 Agenda
10:15 AM - 11:15 AM ¦ Digital Editions: Increase Your Open Rates and Audience Engagement (Track: Magazine)
Digital Editions: Increase Your Open Rates and Audience Engagement (Track: Magazine)
Track: Magazine Track
Location: Auditorium
The digital editions marketplace turned a significant corner with the launch of the iPad and other tablet devices. As digital editions technologies have advanced, new options have become available for enhancing publications with rich media and added-value for both readers and advertisers. The challenge, still, for most publishers is how to boost e-mail notification open rates and click-throughs, increase subscriptions for paid e-editions and reader engagement.
Speakers
Sponsors
10:15 AM - 11:15 AM ¦ Best Practices in E-Book Metadata (Track: Book)
Best Practices in E-Book Metadata (Track: Book)
Track: Book Track
Location: Auditorium
Hear from three leading publishing executives in-depth case studies on how they are managing their e-book metadata. Take away best practices you can apply to your own business.
Speakers
10:15 AM - 05:00 PM ¦ Digital Printing: Where Is Digital Printing Headed and How Can It Benefit Your Business? (Track: Book)
Digital Printing: Where Is Digital Printing Headed and How Can It Benefit Your Business? (Track: Book)
Track: Book Track
Location: Auditorium
INTERQUEST, an industry-leading market research and consulting firm in digital printing, will share with you insights into critical digital printing market trends and forecasts for this rapidly expanding industry, based on its in-depth research. Get up to date on the latest developments in digital print technology, how printers are using these advancements to enhance their businesses and service publishers, and how publishers are maximizing the benefits of the most advanced digital printing technologies to manage inventories and drive new revenues.
Speakers
Sponsors
10:15 AM - 05:00 PM ¦ Selling 360: How to Serve Today's Multichannel-Hungry Marketer and Maximize Revenue (Track: Magazine)
Selling 360: How to Serve Today's Multichannel-Hungry Marketer and Maximize Revenue (Track: Magazine)
Track: Magazine Track
Location: Auditorium
Hear from one of the industry's most successful multichannel sales strategists. Get insights into not only how to develop high-impact (and revenue-generating!) packages that appeal to
marketers' objectives in today's publishing world, but how to build an effective sales strategy that will help you build sales revenue across all of your products.
Speakers
Jeannine Shao Collins
(Featured Speaker)
Executive Vice President, Chief Innovation Officer
Meredith 360
10:15 AM - 05:00 PM ¦ Grow Your Audience Using Social Media (Track: Magazine)
Grow Your Audience Using Social Media (Track: Magazine)
Track: Magazine Track
Location: Auditorium
This presentation is designed to cover the importance of incorporating social media into the marketing mix. Specifically, we will focus on how publishers can use social networks in their campaigns and marketing efforts. We will present ideas and strategies to help publishers see how they can use social media to connect with their target audience, to promote events, and to develop relationships with customers, vendors and suppliers.
Speakers
10:15 AM - 05:00 PM ¦ Virtusales Technology and Solutions Session: Publishing Systems in the Cloud
Virtusales Technology and Solutions Session: Publishing Systems in the Cloud
Track: Book Track
Location: Auditorium
You will see how you can manage your entire publishing life cycle using a cloud based publishing system with no internal servers or IT staff required. Learn how you can focus more on publishing and less on technology.
Publishers can securely access and manage bibliographic data, acquisitions, production schedules, contracts, rights from anywhere with an internet connection. Biblio’s cloud based publishing systems have upgrades included free of charge so as industry requirements change a publisher is already prepared for them.
Benefits of Biblio’s cloud publishing system include:
• Decreased errors and time spent sending ONIX feeds through inbuilt ONIX wizard that validates data before the ONIX feed is sent out
• Decreased time spent completing acquisition estimates for single and multi-product projects through templates that calculate royalties, sales, costs & rights income to provide accurate profit & loss for acquisition
• Visibility of Profit & Loss across multi products for example hardback, paperback, eBook
• Increase sales of rights through full visibility to rights available to sell and the ability to then market those rights
• Automatic creation of sales sheets and marketing catalogues
• Decreased time spent confirming 3rd party permission acquired for a title through the ability to track acquired rights
• Decrease time chasing contract details with contracts terms being fully searchable
• Decreased time spent locating digital assets including images, pre-publication files, videos, manuscripts which are all stored centrally against the record
Sponsors
10:15 AM - 05:00 PM ¦ BlueToad Technology & Solutions Session: Value of Analytics
BlueToad Technology & Solutions Session: Value of Analytics
Track: Magazine Track
Wish you could measure Reader Engagement and show advertisers the value of advertising in the digital space? You can! Join Jessica Aslanian from BlueToad as she walks you through the metrics of available reports in BlueToad's Thermostats Analytics system
Speakers
Sponsors
10:15 AM - 05:00 PM ¦ Silverpop Technology & Solutions Session: Email Secrets of the Top 500 Retailers: Learning from their Success
Silverpop Technology & Solutions Session: Email Secrets of the Top 500 Retailers: Learning from their Success
Track: Book Track,Magazine Track
Location: Auditorium
Thriving retailers are integrating messages across multiple channels, effectively nurturing and converting relationships, and increasing brand loyalty--and are doing it with email. Loren McDonald will reveal the results of Silverpop’s latest Top 500 Retailers study, highlighting how others can use the findings to turn a good email program into a great one, including:
•Engaging subscribers with a welcome program
•Recovering lost revenue from abandoned shopping carts
•Minimizing unsubscribes by offering alternatives to saying goodbye
Speakers
Sponsors
10:15 AM - 05:00 PM ¦ Xerox Technology & Solutions Session: Trends in Book Publishing and Printing
Xerox Technology & Solutions Session: Trends in Book Publishing and Printing
Track: Book Track
Location: Auditorium
John J. Conley, VP of Commercial Print and Publishing at Xerox Corporation discusses the book publishing industry trends and opportunities. He shares how self-publishing and digital on-demand book printing is exploding in growth. Listen to this quick presentation to get the trends and how you can take advantage of this explosive growth!
Speakers
Sponsors
11:30 AM - 12:30 PM ¦ KEYNOTE: Are You Leaving Money on the E-book Table? An in-depth look at consumer attitudes toward e-books and e-book pricing
KEYNOTE: Are You Leaving Money on the E-book Table? An in-depth look at consumer attitudes toward e-books and e-book pricing
Track: Book Track
Location: Auditorium
In the United States, the e-book market has grown from a $2.3 million industry in 2005 to a $119.7 million industry in 2010. E-books are a burgeoning market in the UK, as well, and without much precedent (and typically, much research).
Publishers must make quick and often subjective pricing decisions:
* How low is too low?
* How much is too much?
* How do they assign value to a product with minimal production costs? without pricing themselves out of the market?
In a close-up look at consumer attitudes toward e-books, Annette Ehrhardt, senior director at Simon-Kucher & Partners, and Frank Luby, partner at Simon-Kucher & Partners in Boston, share findings from a survey of 250 early e-book adopters in the U.S., UK and Germany.
Ehrhardt (author of the study) and Luby will shed light on the current and future reading and buying habits of e-book consumers in this growing market, and tactics publishers should use to price e-books effectively.
Speakers
11:30 AM - 12:30 PM ¦ KEYNOTE: Internet Armageddon: Why no one will ever make any money on the Internet (Track: Magazine)
KEYNOTE: Internet Armageddon: Why no one will ever make any money on the Internet (Track: Magazine)
Track: Magazine Track
Location: Auditorium
Enthusiasm for all things Internet has reached fever pitch, BUT there may be signs in recent weeks that the bloom may be finally dulling on this rose. However, the clues have been there since the 1940s for those who care to look. An internet guy from the get-go—with /Variety/ being one of the first and most widely publicized publications to implement an online paywall—Stiles will ponder some interesting economic theories that may give those who want to generate cash online some food for thought.
Speakers
12:45 PM - 01:15 PM ¦ E-chat (in the networking lounge): Social Media Strategies (Track: Book)
E-chat (in the networking lounge): Social Media Strategies (Track: Book)
Track: Book Track
Location: Networking Lounge
Social media is becoming one of the most effective tools in
a publisher's marketing repertoire. Join this interactive e-chat, where you can participate in a discussion about the most effective social media strategies and ask questions from one of the foremost social media experts.
Speakers
12:45 PM - 01:30 PM ¦ QR Codes and Tags Decoded: How They Are Being Used to Unite Print, Mobile and Web … and How You Can Benefit From Them and the Analytics They Offer (Track: Magazine)
QR Codes and Tags Decoded: How They Are Being Used to Unite Print, Mobile and Web … and How You Can Benefit From Them and the Analytics They Offer (Track: Magazine)
Track: Magazine Track
Location: Auditorium
Mobile action codes (also known as 2D barcodes, matrix codes, QR (quick response) codes, and Tags) are becoming the 21st century “call to action” for consumers and readers. You will gain insights from a leading mobile technology firm from a study it conducted to analyze mobile action codes used and mobile content delivered by the top 100 U.S. magazines by circulation from September to November 2010.
You'll find out the surprising results of the study, including the percentage of mobile action codes used within advertisements vs. editorial content, and whether the location of the code impacted the click through rate.
You'll also learn from a leading publisher the ways that his publications have utilized mobile action codes. He will share examples from Lucky Magazine, Golf Digest and Allure. And you'll hear from a mobile action code solutions provider about the analytics and metrics that mobile codes can track on the back end, so that you and your advertisers know exactly who is asking for more information how often they access the mobile site.
Speakers
01:30 PM - 02:30 PM ¦ Tapping Apps: Strategies That Work … and the Next 'Killer App' (Track: Book)
Tapping Apps: Strategies That Work … and the Next 'Killer App' (Track: Book)
Track: Book Track
Location: Auditorium
Developing a mobile strategy is one of the top priorities
for many publishers. Attend this session to hear behind-the-scenes game plans from the executives behind the development of the Sesame Street iPad app and Sesame eBookstore app, as well as The Smurfs, Kung Fu Panda 2, Transformers, Ben 10 book apps, among others. Find out what's working, what the biggest challenges and opportunities are in this expanding market—and how you can learn from them—as well as what the next "killer app" will be for book app publishers!
Speakers
01:30 PM - 02:30 PM ¦ Monetizing Apps: The Why, How and What You Need to Know to Profit From This Rapidly Growing Market (Track: Magazine)
Monetizing Apps: The Why, How and What You Need to Know to Profit From This Rapidly Growing Market (Track: Magazine)
Track: Magazine Track
Location: Auditorium
A panel of experts will share insights with you on what's working in apps and which apps are successfully bringing in revenue.
You'll learn about different options for sponsored apps, free apps vs. paid apps (and subscription models/challenges), sales methods, what marketers want, and more.
Speakers
Sponsors
02:45 PM - 03:45 PM ¦ DRM: The Do's, Don'ts and Profitable Strategies for Digital Rights Management (Track: Book)
DRM: The Do's, Don'ts and Profitable Strategies for Digital Rights Management (Track: Book)
Track: Book Track
Location: Auditorium
Few topics have perplexed the media world as much as digital rights management. In this session, you'll learn best practices for protecting your products and maximizing revenue from digital sales without alienating the consumer. Also, hear insights the implications on DRM from 'the Cloud.'
Speakers
02:45 PM - 03:45 PM ¦ Audience Development: 15 Ways to Capture Audience Data (Track: Magazine)
Audience Development: 15 Ways to Capture Audience Data (Track: Magazine)
Track: Magazine Track
Location: Auditorium
Audience development is at the top of the priority chart for many publishers today. In this engaging session, you'll hear from panelists (from a variety of publishing segments) effective tactics they've implemented to drive traffic to their websites, boost print circulation and even newsstand sales.
Speakers
04:00 PM - 05:00 PM ¦ A Guide to Your E-book Conversion Options (Track: Book)
A Guide to Your E-book Conversion Options (Track: Book)
Track: Book Track
Location: Auditorium
Get a leading-edge view on formats, technologies and standards, and learn best practices for developing a workflow that minimizes time and financial resources while maximizing your options for e-output, whether implementing in-house conversion options or working with an outsourcing partner.
Speakers
Mike Rosiak
(Featured Speaker)
Consultant
Sponsors
04:00 PM - 05:00 PM ¦ The Printer's Evolution in a Changing Market: New Solutions to Help Publishing Partners Succeed (Track: Magazine)
The Printer's Evolution in a Changing Market: New Solutions to Help Publishing Partners Succeed (Track: Magazine)
Track: Magazine Track
Location: Auditorium
As the publishing industry has adapted to the "perfect storm" of the recession, declining print ad revenue, digital growth (but not enough to replace print ad decline), the impact has been felt by printers, who, in turn, have adapted to continue to provide valuable services to their publishing customers. Join this panel of leading printers to learn what services and solutions they have put in place to help publishers better evolved in the rapidly changing publishing marketplace. Find out how you can tap these services as part of your printer-partnership to improve your publishing business, expand into digital media and streamline workflows, as well as better manage your print publishing efforts.
Speakers
Sponsors
