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10:15 AM - 05:00 PM ¦ E-book Pricing and the DOJ: Does the Consumer Win or Lose? (Track: Book)

Time: 10:15 AM - 05:00 PM

Title: E-book Pricing and the DOJ: Does the Consumer Win or Lose? (Track: Book)

Track: Book Track

How will the Department of Justice’s price-fixing suit against Apple and five big publishing houses—and three publishers' subsequent settlements—affect how much publishers can charge for ebooks?

Learn from industry experts what to expect in the wake of this legal action:
• Will customers' attitudes about the worth of an ebook change?
• Is $9.99 the new normal?
• How will this affect your company’s bottom line?

Tags: on-demand

Speakers


Molly Boast
Partner
WilmerHale

Marcelino Elosua
Founder & CEO
LID Publishing

11:00 AM - 11:50 AM ¦ Cross-Platform Production Demystified (Track: Book)

Time: 11:00 AM - 11:50 AM

Title: Cross-Platform Production Demystified (Track: Book)

Track: Book Track

In this time of tablet and smart phone diversification and dominance, it’s no longer feasible to create print content and then backtrack to put your products into digital form. This session provides strategies for streamlining your workflow and boosting your bottom line as you learn to:

• Build a cross-platform publishing strategy that lets you gear your production process toward preparing a single document that can be easily output to all channels: ebooks, mobile apps, web platforms and even print;
• Eliminate costly after-the-fact conversions or treating crucial metadata as an afterthought
• Create well-managed and properly tagged content that is easier to sell, reuse, adapt and bundle into new products.

Speakers


John Shaw
Executive Director of Publishing Technologies
SAGE Publications

Andrew Brenneman
Founder
Finitiv

Brian O'Leary
Principal
Magellan Media Consulting Partners

12:05 PM - 12:55 PM ¦ Ebooks: An Analytics Gold Mine (Track: Book)

Time: 12:05 PM - 12:55 PM

Title: Ebooks: An Analytics Gold Mine (Track: Book)

Track: Book Track

Analytics refers to the ability to collect information about users behavior to gain insight about the marketplace. It is routinely done to improve the effectiveness of ecommerce sites and other web experiences.

Digital delivery holds the promise to offer what publishers only dreamed about a few years ago: Intensely granular data about how readers consume your content.

This session will provide strategies for:
• Collecting usage data from your digital products
• Leveraging that data to enhance your digital products
• Use analytics to inform strategic decision making.

Speakers


Matthew Cavnar
VP, Business Development
Vook

Andrew Brenneman
Founder
Finitiv

Ghalia Bhatty
General Manager, eBooks, Scholastic Book Clubs and eCommerce
Scholastic, Inc.

02:00 PM - 02:50 PM ¦ Organizations Confronting Digital Change (Track: Book)

Time: 02:00 PM - 02:50 PM

Title: Organizations Confronting Digital Change (Track: Book)

Track: Book Track

Digital disruption is forcing many publishers to reassess some long-held assumptions about their organizational strategy. Whether it's adding digital to the workflow to flipping to a format-agnostic workflow, there are challenges inherent in teaching your print-centric workforce to think digitally.

This session will provide, from organizations who are navigating these changes, strategies and best practices for assessing:
• The skills you have, and the skills you’ll need, as your organization evolves
• How digital change can affect your business processes
• The evolving role of service providers

Speakers


Holly Gilly
VP, Product Development
Human Kinetics

Chris Lederer
Director
AlixPartners

Ania Wieckowski
Managing Editor
Harvard Business Review Press

Sponsors


02:50 PM - 03:40 PM ¦ Discoverability v. DRM (Track: Book)

Time: 02:50 PM - 03:40 PM

Title: Discoverability v. DRM (Track: Book)

Track: Book Track

Driving revenue relies in part on digital discovery. Digital discovery depends upon exposing content to the marketplace presale in order to drive awareness, interest, and hopefully sales.

Digital Rights Management (DRM), on the other hand, refers to a mechanism in which content is secured to prevent access presale, in order to protect the intellectual property of the author and publisher. This presents a paradox.

In this session you’ll learn how to:
• Balance the requirements of IP protection and discoverability
• Generate buzz and sales through content marketing, or offering teasers of your to the marketplace for free

Speakers


Peter McCarthy
Director
McCarthy Digital

Patricia Payton
Senior Director, Publisher Relations & Content Development
Bowker

Christopher Kenneally
Director, Business Development & Author Relations
Copyright Clearance Center

Brian O'Leary
Principal
Magellan Media Consulting Partners

10:15 AM - 05:00 PM ¦ Custom Publishing: Opportunities in Content Marketing (Track: Magazine)

Time: 10:15 AM - 05:00 PM

Title: Custom Publishing: Opportunities in Content Marketing (Track: Magazine)

Track: Magazine Track

With content marketing a growing trend, publishers need to leverage their expertise to order to capitalize on this new revenue source—without compromising their integrity as purveyors of objective information. This session offers tips and best practices for publishers seeking ways to restructure and market themselves as go-to producers of quality traded content.

Tags: on-demand

Speakers


Sean Murphy
Vice President, Custom Media
American Express Publishing

Gordon Plutsky
Chief Marketing Officer
King Fish Media

Joe Pulizzi
Founder
Content Marketing Institute

Sponsors

11:00 AM - 11:50 AM ¦ Marketing in the "Pinteresting" World of Booming Social Media (Track: Magazine)

Time: 11:00 AM - 11:50 AM

Title: Marketing in the "Pinteresting" World of Booming Social Media (Track: Magazine)

Track: Magazine Track

We all know social media's important - but not necessarily how best to use it, and in what context. A panel of experts explain what's what (and what's next) in a world where traffic to Pinterest jumps 2700% in eight months.

Topics will include:
• marketing best practices
• driving traffic from social media
• audience building
• using social media influence and user generated content/curation to your advantage

Speakers


Meredith Broussard
Co-Founder
Broussard Peskowitz Communication

Rebecca Schinsky
Associate Editor/Community Manager
Book Riot

Kate Kelly Smith
SVP, Publishing Director and Chief Revenue Officer, House Beautiful
Hearst Corp.
Greg Wacks
Director of Content & Community
Spreecast

Sponsors


12:05 PM - 12:55 PM ¦ Winning and Losing Revenue Strategies Roundtable (Track: Magazine)

Time: 12:05 PM - 12:55 PM

Title: Winning and Losing Revenue Strategies Roundtable (Track: Magazine)

Track: Magazine Track

Whether consumer or B2B, publishers know it's essential to travel the path of innovation - even if it means a few missteps along the way. Hear thought-leaders share and evaluate their revenue strategies as they adapt to a multiplatform future.

Speakers


Charles Koones
President & CEO
Moontide Media

Dean Horowitz
VP, Media Operations
Vance Publishing

Darrell Gunter
CEO
Gunter Media Group

Patricia Lippe Davis
Vice President, Marketing
AARP Media Sales

Sponsors


02:00 PM - 02:50 PM ¦ Are Apps the Past? (Track: Magazine)

Time: 02:00 PM - 02:50 PM

Title: Are Apps the Past? (Track: Magazine)

Track: Magazine Track

When Technology Review's Jason Pontin called publishers' love of apps a "delusion," he joined other skeptics wondering if the time and expense of app development is really worth it, especially if the future lies with HTML5 and the mobile Web.
While some are moving beyond the "walled garden" approach of the app marketplace, others see it as the best cure for the discoverability challenge. This panel will examine the viability of apps in today's market.

Speakers


Chris Sanborn
Founder & President
Sanborn Media Factory

Deb Gallagher
Director of Marketing & Operations
MIT Sloan Management Review

Shouvik Paul
VP of Business Development
MAZ Digital LLC

Mike Haney
Chief Product Officer
Mag+

Ron Matejko
President
MVP Media

02:50 PM - 03:40 PM ¦ Surviving the Death of Display Ads (Track: Magazine)

Time: 02:50 PM - 03:40 PM

Title: Surviving the Death of Display Ads (Track: Magazine)

Track: Magazine Track

With newer sales strategies focused on social media, transmedia marketing campaigns and lead gen, some predict the demise of the good-old-fashioned banner ad. Not so fast, others say: Ads associated with content will continue to play a key role in the media mix going forward. Hear all sides in this intriguing discussion and determine how display ads will figure in your future promotional strategies.

Speakers


Jay Lauf
Vice President and Publisher
The Atlantic

Scott Singer
Managing Director
Discover Digital Group

10:15 AM - 05:00 PM ¦ E-book Pricing and the DOJ: Does the Consumer Win or Lose? (Track: Book)

Time: 10:15 AM - 05:00 PM

Title: E-book Pricing and the DOJ: Does the Consumer Win or Lose? (Track: Book)

Track: Book Track

How will the Department of Justice’s price-fixing suit against Apple and five big publishing houses—and three publishers' subsequent settlements—affect how much publishers can charge for ebooks?

Learn from industry experts what to expect in the wake of this legal action:
• Will customers' attitudes about the worth of an ebook change?
• Is $9.99 the new normal?
• How will this affect your company’s bottom line?

Tags: on-demand

Speakers


Molly Boast
Partner
WilmerHale

Marcelino Elosua
Founder & CEO
LID Publishing

10:15 AM - 05:00 PM ¦ Custom Publishing: Opportunities in Content Marketing (Track: Magazine)

Time: 10:15 AM - 05:00 PM

Title: Custom Publishing: Opportunities in Content Marketing (Track: Magazine)

Track: Magazine Track

With content marketing a growing trend, publishers need to leverage their expertise to order to capitalize on this new revenue source—without compromising their integrity as purveyors of objective information. This session offers tips and best practices for publishers seeking ways to restructure and market themselves as go-to producers of quality traded content.

Tags: on-demand

Speakers


Sean Murphy
Vice President, Custom Media
American Express Publishing

Gordon Plutsky
Chief Marketing Officer
King Fish Media

Joe Pulizzi
Founder
Content Marketing Institute

Sponsors

11:00 AM - 11:50 AM ¦ Marketing in the "Pinteresting" World of Booming Social Media (Track: Magazine)

Time: 11:00 AM - 11:50 AM

Title: Marketing in the "Pinteresting" World of Booming Social Media (Track: Magazine)

Track: Magazine Track

We all know social media's important - but not necessarily how best to use it, and in what context. A panel of experts explain what's what (and what's next) in a world where traffic to Pinterest jumps 2700% in eight months.

Topics will include:
• marketing best practices
• driving traffic from social media
• audience building
• using social media influence and user generated content/curation to your advantage

Speakers


Meredith Broussard
Co-Founder
Broussard Peskowitz Communication

Rebecca Schinsky
Associate Editor/Community Manager
Book Riot

Kate Kelly Smith
SVP, Publishing Director and Chief Revenue Officer, House Beautiful
Hearst Corp.
Greg Wacks
Director of Content & Community
Spreecast

Sponsors


11:00 AM - 11:50 AM ¦ Cross-Platform Production Demystified (Track: Book)

Time: 11:00 AM - 11:50 AM

Title: Cross-Platform Production Demystified (Track: Book)

Track: Book Track

In this time of tablet and smart phone diversification and dominance, it’s no longer feasible to create print content and then backtrack to put your products into digital form. This session provides strategies for streamlining your workflow and boosting your bottom line as you learn to:

• Build a cross-platform publishing strategy that lets you gear your production process toward preparing a single document that can be easily output to all channels: ebooks, mobile apps, web platforms and even print;
• Eliminate costly after-the-fact conversions or treating crucial metadata as an afterthought
• Create well-managed and properly tagged content that is easier to sell, reuse, adapt and bundle into new products.

Speakers


John Shaw
Executive Director of Publishing Technologies
SAGE Publications

Andrew Brenneman
Founder
Finitiv

Brian O'Leary
Principal
Magellan Media Consulting Partners

12:05 PM - 12:55 PM ¦ Winning and Losing Revenue Strategies Roundtable (Track: Magazine)

Time: 12:05 PM - 12:55 PM

Title: Winning and Losing Revenue Strategies Roundtable (Track: Magazine)

Track: Magazine Track

Whether consumer or B2B, publishers know it's essential to travel the path of innovation - even if it means a few missteps along the way. Hear thought-leaders share and evaluate their revenue strategies as they adapt to a multiplatform future.

Speakers


Charles Koones
President & CEO
Moontide Media

Dean Horowitz
VP, Media Operations
Vance Publishing

Darrell Gunter
CEO
Gunter Media Group

Patricia Lippe Davis
Vice President, Marketing
AARP Media Sales

Sponsors


12:05 PM - 12:55 PM ¦ Ebooks: An Analytics Gold Mine (Track: Book)

Time: 12:05 PM - 12:55 PM

Title: Ebooks: An Analytics Gold Mine (Track: Book)

Track: Book Track

Analytics refers to the ability to collect information about users behavior to gain insight about the marketplace. It is routinely done to improve the effectiveness of ecommerce sites and other web experiences.

Digital delivery holds the promise to offer what publishers only dreamed about a few years ago: Intensely granular data about how readers consume your content.

This session will provide strategies for:
• Collecting usage data from your digital products
• Leveraging that data to enhance your digital products
• Use analytics to inform strategic decision making.

Speakers


Matthew Cavnar
VP, Business Development
Vook

Andrew Brenneman
Founder
Finitiv

Ghalia Bhatty
General Manager, eBooks, Scholastic Book Clubs and eCommerce
Scholastic, Inc.

02:00 PM - 02:50 PM ¦ Are Apps the Past? (Track: Magazine)

Time: 02:00 PM - 02:50 PM

Title: Are Apps the Past? (Track: Magazine)

Track: Magazine Track

When Technology Review's Jason Pontin called publishers' love of apps a "delusion," he joined other skeptics wondering if the time and expense of app development is really worth it, especially if the future lies with HTML5 and the mobile Web.
While some are moving beyond the "walled garden" approach of the app marketplace, others see it as the best cure for the discoverability challenge. This panel will examine the viability of apps in today's market.

Speakers


Chris Sanborn
Founder & President
Sanborn Media Factory

Deb Gallagher
Director of Marketing & Operations
MIT Sloan Management Review

Shouvik Paul
VP of Business Development
MAZ Digital LLC

Mike Haney
Chief Product Officer
Mag+

Ron Matejko
President
MVP Media

02:00 PM - 02:50 PM ¦ Organizations Confronting Digital Change (Track: Book)

Time: 02:00 PM - 02:50 PM

Title: Organizations Confronting Digital Change (Track: Book)

Track: Book Track

Digital disruption is forcing many publishers to reassess some long-held assumptions about their organizational strategy. Whether it's adding digital to the workflow to flipping to a format-agnostic workflow, there are challenges inherent in teaching your print-centric workforce to think digitally.

This session will provide, from organizations who are navigating these changes, strategies and best practices for assessing:
• The skills you have, and the skills you’ll need, as your organization evolves
• How digital change can affect your business processes
• The evolving role of service providers

Speakers


Holly Gilly
VP, Product Development
Human Kinetics

Chris Lederer
Director
AlixPartners

Ania Wieckowski
Managing Editor
Harvard Business Review Press

Sponsors


02:50 PM - 03:40 PM ¦ Surviving the Death of Display Ads (Track: Magazine)

Time: 02:50 PM - 03:40 PM

Title: Surviving the Death of Display Ads (Track: Magazine)

Track: Magazine Track

With newer sales strategies focused on social media, transmedia marketing campaigns and lead gen, some predict the demise of the good-old-fashioned banner ad. Not so fast, others say: Ads associated with content will continue to play a key role in the media mix going forward. Hear all sides in this intriguing discussion and determine how display ads will figure in your future promotional strategies.

Speakers


Jay Lauf
Vice President and Publisher
The Atlantic

Scott Singer
Managing Director
Discover Digital Group

02:50 PM - 03:40 PM ¦ Discoverability v. DRM (Track: Book)

Time: 02:50 PM - 03:40 PM

Title: Discoverability v. DRM (Track: Book)

Track: Book Track

Driving revenue relies in part on digital discovery. Digital discovery depends upon exposing content to the marketplace presale in order to drive awareness, interest, and hopefully sales.

Digital Rights Management (DRM), on the other hand, refers to a mechanism in which content is secured to prevent access presale, in order to protect the intellectual property of the author and publisher. This presents a paradox.

In this session you’ll learn how to:
• Balance the requirements of IP protection and discoverability
• Generate buzz and sales through content marketing, or offering teasers of your to the marketplace for free

Speakers


Peter McCarthy
Director
McCarthy Digital

Patricia Payton
Senior Director, Publisher Relations & Content Development
Bowker

Christopher Kenneally
Director, Business Development & Author Relations
Copyright Clearance Center

Brian O'Leary
Principal
Magellan Media Consulting Partners