Shouvik Paul
VP of Business Development
MAZ Digital LLC

Shouvik Paul is the Vice President of Business Development for MAZ Digital. For the past 15 years, he has worked in technology sector and played an instrumental part in helping several “start-ups” build and expand their businesses from the ground up, both in the Bay Area and New York. While still in college, he first started with Raw Data Corp, a cd-rom and multimedia company, which he helped build, grow and ultimately sell during the dotcom boom in the 90s. He later ventured into the digital publishing world with SharedBook, an cloud based platform that allows publishers to offer dynamically produce personalized and customized books on-demand.

In the past, Shouvik has also served as the Vice President of Sales & Marketing for Bishops Services Inc, the world’s oldest business due diligence firm, where he was responsible for global expansion, modernizing marketing strategies and report delivery mechanisms, for the 115 year old firm.

Shouvik currently heads up sales, business development and strategic partnerships for MAZ. Under his leadership, over 450 new publishers from 40 different countries have started using the MAZ digital publishing platform to bring their publications to life on iPads/tablets around the world.

He currently lives in Manhattan with his family and dog Dexter, a 165 lb Saint Bernard puppy.

Session: Are Apps the Past? (Track: Magazine)
(Featured Speaker)

Date: Thursday, Sep 13

Time: 02:00 PM - 02:50 PM

Track: Magazine Track

When Technology Review's Jason Pontin called publishers' love of apps a "delusion," he joined other skeptics wondering if the time and expense of app development is really worth it, especially if the future lies with HTML5 and the mobile Web.
While some are moving beyond the "walled garden" approach of the app marketplace, others see it as the best cure for the discoverability challenge. This panel will examine the viability of apps in today's market.