SPEAKERS


Kate Kelly Smith
SVP, Publishing Director and Chief Revenue Officer, House Beautiful
Hearst Corp.

Kate Kelly Smith was named SVP, publishing director and chief revenue officer of House Beautiful in June 2011. In this role, she manages the publishing side of House Beautiful, ELLE DÉCOR and VERANDA.

Previously, Kelly Smith was VP and publisher of House Beautiful since September 2006.

Prior to joining House Beautiful, she was vice president and publisher of Women’s Health and Prevention, and she also served as publisher of Child magazine.

Kelly Smith, who began her career at Young & Rubicam, has also held sales positions at Architectural Digest and Home Fashion Textiles magazine.

With Kelly Smith’s guidance, House Beautiful has experienced impressive growth during the past three years, and took home a top industry honor – a spot on Advertising Age magazine’s “A List” – in 2008. Kelly Smith was also named one of the “21 Most Intriguing People” by Media Industry Newsletter, a highly regarded industry publication, that same year.

Session: Marketing in the "Pinteresting" World of Booming Social Media (Track: Magazine)
(Featured Speaker)

Date: Thursday, Sep 13

Time: 11:00 AM - 11:50 AM

Track: Magazine Track

We all know social media's important - but not necessarily how best to use it, and in what context. A panel of experts explain what's what (and what's next) in a world where traffic to Pinterest jumps 2700% in eight months.

Topics will include:
• marketing best practices
• driving traffic from social media
• audience building
• using social media influence and user generated content/curation to your advantage