SPEAKERS


Eric Rutter
Senior Vice President of Sales & Marketing
iPacesetters

As senior vice president of sales & marketing, Eric is responsible for the marketing, sales and account management activities for iPacesetters’ family of publishing products. Eric joined the company in November 2010 as part of its merger with ARGI.

Previously, Eric was vice president of audience marketing at Reed Business Information, a leading global provider of business-to-business information, where he headed up audience marketing activities for the company’s portfolio of magazines and e-newsletters.

Eric also has held executive circulation positions at Institutional Investor and CMP Media. He began his career as an auditor for BPA Worldwide. Eric is a recipient of the American Business Media (ABM) Circulation Career Award and is a former Chair of ABM’s Audience Development Committee. He is a frequent speaker at industry events and a regular contributor to industry media.

A native New Yorker, Eric is a graduate of the Bernard M. Baruch College of the City University of New York.

Session: iPacesetters Technology & Solutions Session: Transforming Data into Knowledge into Revenue
(Featured Speaker)

Date: Thursday, Sep 13

Time: 10:15 AM - 05:00 PM

One of the best ways for publishers to tap new revenue opportunities may already be in their hands—literally. It’s not an app or beachhead on a new generation tablet device. It’s the telephone, and the customer connections already established through a data and research-based approach to the time-tested process of telemarketing. Too often considered a necessary evil, telemarketing, when skillfully planned and executed, is demonstrating its power to pursue and sell.

iPacesetters will show you how companies like yours are transforming their telemarketing campaigns from a simple tactical tool to a vibrant and dynamic strategy for monetizing content and deepening audience engagement.

Tags: on-demand