SPEAKERS


Patricia Payton
Senior Director, Publisher Relations & Content Development
Bowker

Patricia Payton, Senior Director of Publisher Relations and Content Development for Bowker , is responsible communicating metadata requirements and best practices to publishers of all sizes. Patricia has experience retail bookstores as well as international markets. She also holds a Master's degree in Library Information Science specializing in Digital Libraries as well as an MBA. She actively contributes to BISG and other industry committees. You can find her on twitter @DiscoverBowker

Session: Discoverability v. DRM (Track: Book)
(Featured Speaker)

Date: Thursday, Sep 13

Time: 02:50 PM - 03:40 PM

Track: Book Track

Driving revenue relies in part on digital discovery. Digital discovery depends upon exposing content to the marketplace presale in order to drive awareness, interest, and hopefully sales.

Digital Rights Management (DRM), on the other hand, refers to a mechanism in which content is secured to prevent access presale, in order to protect the intellectual property of the author and publisher. This presents a paradox.

In this session you’ll learn how to:
• Balance the requirements of IP protection and discoverability
• Generate buzz and sales through content marketing, or offering teasers of your to the marketplace for free