Matthew Cavnar
VP, Business Development

Matthew is the VP of Business Development at Vook where he extends Vook's cloud-based ePublishing platform to content holders everywhere. At Vook, Matthew has produced the award-winning JFK:50 Days enhanced eBook with NBC and Perseus, Unleashing the Super IdeaVirus with Seth Godin, Winning the Zero Moment of Truth/ with Google, as well as a variety of eBook projects for Simon & Schuster, Penguin, Harvard Business Review, Franklin Covey, HayHouse and Hachette.

Session: Ebooks: An Analytics Gold Mine (Track: Book)
(Featured Speaker)

Date: Thursday, Sep 13

Time: 12:05 PM - 12:55 PM

Track: Book Track

Analytics refers to the ability to collect information about users behavior to gain insight about the marketplace. It is routinely done to improve the effectiveness of ecommerce sites and other web experiences.

Digital delivery holds the promise to offer what publishers only dreamed about a few years ago: Intensely granular data about how readers consume your content.

This session will provide strategies for:
• Collecting usage data from your digital products
• Leveraging that data to enhance your digital products
• Use analytics to inform strategic decision making.