VP, Business Development
Session: Ebooks: An Analytics Gold Mine (Track: Book)
Date: Thursday, Sep 13
Time: 12:05 PM - 12:55 PM
Track: Book Track
Analytics refers to the ability to collect information about users behavior to gain insight about the marketplace. It is routinely done to improve the effectiveness of ecommerce sites and other web experiences.
Digital delivery holds the promise to offer what publishers only dreamed about a few years ago: Intensely granular data about how readers consume your content.
This session will provide strategies for:
• Collecting usage data from your digital products
• Leveraging that data to enhance your digital products
• Use analytics to inform strategic decision making.