SPEAKER


Gordon Plutsky
Chief Marketing Officer
King Fish Media

Gordon partners with clients on marketing strategy and manages the social media, mobile marketing, market research and measurement/analytics aspects of integrated marketing campaigns. He is a regular contributor to sites such as to Chief Marketer.com, CMO.com, iMedia Connection, Media Post and Marketing Profs. Gordon is a member of the Endicott College Van Loan Business School Corporate Advisory Board and a part time faculty member. Previously, he was Group Marketing Director for the CMP Channel Group and held senior marketing and research positions at Ziff Davis Media. Gordon started his career in marketing and research at IDG.

Session: Custom Publishing: Opportunities in Content Marketing (Track: Magazine)
(Featured Speaker)

Date: Thursday, Sep 13

Time: 10:15 AM - 05:00 PM

Track: Magazine Track

With content marketing a growing trend, publishers need to leverage their expertise to order to capitalize on this new revenue source—without compromising their integrity as purveyors of objective information. This session offers tips and best practices for publishers seeking ways to restructure and market themselves as go-to producers of quality traded content.

Tags: on-demand