Director of Marketing & Operations
MIT Sloan Management Review
Before Inc., Deb was a vice president with Lighthouse Communications, where she consulted with major consumer magazines across the US, helping them to develop and analyze their marketing efforts, and training them to use circulation modeling to project their subscription financials and circulation levels.
Deb previously served in circulation and marketing positions with Boston-area publishers and advertising agencies.
Session: Are Apps the Past? (Track: Magazine)
Date: Thursday, Sep 13
Time: 02:00 PM - 02:50 PM
Track: Magazine Track
When Technology Review's Jason Pontin called publishers' love of apps a "delusion," he joined other skeptics wondering if the time and expense of app development is really worth it, especially if the future lies with HTML5 and the mobile Web.
While some are moving beyond the "walled garden" approach of the app marketplace, others see it as the best cure for the discoverability challenge. This panel will examine the viability of apps in today's market.