SPEAKER


Peter McCarthy
Director
McCarthy Digital

Peter McCarthy is a creative executive with 15 years experience in trade publishing. He is currently the Founder and Principal Consultant of McCarthy Digital, founded to provide breakthrough solutions to trade book publishers and those in the publishing value chain. He began my career working in editorial for The Reader’s Catalog, 2nd Ed., then participated in the development of the first web iterations of The New York Review of Books and Granta magazine.

In 1998 he joined Penguin Putnam, the US operating company of the Penguin Group, firstly as a Project Manager where he launched Penguin’s eCommerce program. He exited Penguin in 2005 as Vice President, Executive Director, Penguin Group (USA) Online.

Later that year he became Director for Consumer Operations for Random House, where he helped develop their eCommerce capabilities, honed their email marketing initiatives, drove online marketing best practices and measurement, and sought to innovate beyond traditional mechanisms for consumer outreach. Consumer marketing R&D — specifically of the digital variety — became his sole focus in 2008.

In 2011, he left Random House as their Vice President, Marketing Innovation. After a brief stint in the music industry, he has returned to trade publishing via McCarthy Digital.

Session: Discoverability v. DRM (Track: Book)
(Featured Speaker)

Date: Thursday, Sep 13

Time: 02:50 PM - 03:40 PM

Track: Book Track

Driving revenue relies in part on digital discovery. Digital discovery depends upon exposing content to the marketplace presale in order to drive awareness, interest, and hopefully sales.

Digital Rights Management (DRM), on the other hand, refers to a mechanism in which content is secured to prevent access presale, in order to protect the intellectual property of the author and publisher. This presents a paradox.

In this session you’ll learn how to:
• Balance the requirements of IP protection and discoverability
• Generate buzz and sales through content marketing, or offering teasers of your to the marketplace for free