VP of Business Development
MAZ Digital LLC
In the past, Shouvik has also served as the Vice President of Sales & Marketing for Bishops Services Inc, the world’s oldest business due diligence firm, where he was responsible for global expansion, modernizing marketing strategies and report delivery mechanisms, for the 115 year old firm.
Shouvik currently heads up sales, business development and strategic partnerships for MAZ. Under his leadership, over 450 new publishers from 40 different countries have started using the MAZ digital publishing platform to bring their publications to life on iPads/tablets around the world.
He currently lives in Manhattan with his family and dog Dexter, a 165 lb Saint Bernard puppy.
Session: Are Apps the Past? (Track: Magazine)
Date: Thursday, Sep 13
Time: 02:00 PM - 02:50 PM
Track: Magazine Track
When Technology Review's Jason Pontin called publishers' love of apps a "delusion," he joined other skeptics wondering if the time and expense of app development is really worth it, especially if the future lies with HTML5 and the mobile Web.
While some are moving beyond the "walled garden" approach of the app marketplace, others see it as the best cure for the discoverability challenge. This panel will examine the viability of apps in today's market.