Rebecca Schinsky
Associate Editor/Community Manager
Book Riot

Rebecca Joines Schinsky is the associate editor and community manager of Book Riot. She is an experienced social media strategist with expertise in developing and maintaining brand identities online to maximize community engagement. She is also the founder of popular literary website The Book Lady's Blog. Rebecca resides in Richmond, VA with her husband, basset hound, and overloaded bookshelves.

Session: Marketing in the "Pinteresting" World of Booming Social Media (Track: Magazine)
(Featured Speaker)

Date: Thursday, Sep 13

Time: 11:00 AM - 11:50 AM

Track: Magazine Track

We all know social media's important - but not necessarily how best to use it, and in what context. A panel of experts explain what's what (and what's next) in a world where traffic to Pinterest jumps 2700% in eight months.

Topics will include:
• marketing best practices
• driving traffic from social media
• audience building
• using social media influence and user generated content/curation to your advantage