Chris has 20 years of progressive experience in media businesses, both as an operating executive and as a strategic consultant. Most recently, he was Chief Operating Officer at Open Road Integrated Media, the first true ?e-book only? publishing company. Prior to that he was acting Chief Marketing Officer at HarperCollins where he led the development and execution of the company?s entry into the digital world. As a strategy consultant at Booz?Allen, and then at Helios Consulting Group, he has helped improve performance for clients across a variety of publishing industries: books, newspapers, magazines, and professional publishing, telecom, television and advertising. He has been published by Harvard Business Review on the topic of branding, and has published two books with Harvard Business School Press, one on brand management, the other on CRM. Chris has extensive relationships across both traditional and digital media: authors and agents, publishers, distributors, packagers, marketers, advertisers and all things tech. He has an MBA from Columbia Business School.
Session: Organizations Confronting Digital Change (Track: Book)
Date: Thursday, Sep 13
Time: 02:00 PM - 02:50 PM
Track: Book Track
Digital disruption is forcing many publishers to reassess some long-held assumptions about their organizational strategy. Whether it's adding digital to the workflow to flipping to a format-agnostic workflow, there are challenges inherent in teaching your print-centric workforce to think digitally.
This session will provide, from organizations who are navigating these changes, strategies and best practices for assessing:
• The skills you have, and the skills you’ll need, as your organization evolves
• How digital change can affect your business processes
• The evolving role of service providers