SPEAKER


Mike Haney
Chief Product Officer
Mag+

Mike was part of the original Mag+ concept team in 2009, when he was Executive Editor of Popular Science magazine. In 2010, Mr Haney became Deputy Director of Bonnier R&D, where he helped evolve Mag+ and launch more titles, and he co-founded Mag+ as an independent company in 2011. He handles sales, training, product development and creative and editorial direction for the platform. Mike remains a contributing editor for both Popular Science and Conde Nast Traveler. He began his career as a graphic designer and holds a master’s degree from Northwestern’s Medill School of Journalism.

Session: Are Apps the Past? (Track: Magazine)
(Featured Speaker)

Date: Thursday, Sep 13

Time: 02:00 PM - 02:50 PM

Track: Magazine Track

When Technology Review's Jason Pontin called publishers' love of apps a "delusion," he joined other skeptics wondering if the time and expense of app development is really worth it, especially if the future lies with HTML5 and the mobile Web.
While some are moving beyond the "walled garden" approach of the app marketplace, others see it as the best cure for the discoverability challenge. This panel will examine the viability of apps in today's market.