Meredith Broussard
Broussard Peskowitz Communication

BPC co-founder Meredith Broussard is a former features editor at the Philadelphia Inquirer. Her journalism has been published in Harper's, The Washington Post, The San Francisco Chronicle, The Chicago Reader, The Philadelphia City Paper, The Philadelphia Inquirer, Philadelphia magazine, Slate.com, and The Huffington Post. She has edited two short story anthologies published by Three Rivers Press. Her professional experience has always been at the intersection of business, technology, andcommunication: before founding a previous content strategy firm called Riveting Communications, she was a marketing executive for a tech-focused Wall Street firm and worked as a software developer at AT&T Bell Labs.

Meredith holds a B.A. from Harvard University and an M.F.A in creative writing from Columbia University. She teaches nonfiction writing at the University of Pennsylvania.

Session: Marketing in the "Pinteresting" World of Booming Social Media (Track: Magazine)
(Featured Speaker)

Date: Thursday, Sep 13

Time: 11:00 AM - 11:50 AM

Track: Magazine Track

We all know social media's important - but not necessarily how best to use it, and in what context. A panel of experts explain what's what (and what's next) in a world where traffic to Pinterest jumps 2700% in eight months.

Topics will include:
• marketing best practices
• driving traffic from social media
• audience building
• using social media influence and user generated content/curation to your advantage