Patricia Lippe Davis
Vice President, Marketing
AARP Media Sales
Patricia Lippe Davis has held strategic and creative marketing positions at three out of the top five circulation magazines including Hearst’s Good Housekeeping, Reader’s Digest, Time Inc and the New York Times Co. As Vice President, Marketing for AARP’s media properties, Patricia also combines this mass market expertise with her personal experience as a baby boomer to lead the advertising marketing for AARP’s publications, digital, and broadcast sales division.
As Vice President, Marketing for AARP Media Sales, Patricia Lippe Davis draws from her professional credentials and personal experiences as a Boomer to lead the marketing efforts for the ad sales division of AARP’s publications, digital and broadcast properties. She has held strategic and creative marketing positions at such mass market powerhouses as Good Housekeeping, Reader’s Digest, Family Circle, and Time Inc.
Session: Winning and Losing Revenue Strategies Roundtable (Track: Magazine)
Date: Thursday, Sep 13
Time: 12:05 PM - 12:55 PM
Track: Magazine Track
Whether consumer or B2B, publishers know it's essential to travel the path of innovation - even if it means a few missteps along the way. Hear thought-leaders share and evaluate their revenue strategies as they adapt to a multiplatform future.