Senior Vice President of Sales & Marketing
Previously, Eric was vice president of audience marketing at Reed Business Information, a leading global provider of business-to-business information, where he headed up audience marketing activities for the company’s portfolio of magazines and e-newsletters.
Eric also has held executive circulation positions at Institutional Investor and CMP Media. He began his career as an auditor for BPA Worldwide. Eric is a recipient of the American Business Media (ABM) Circulation Career Award and is a former Chair of ABM’s Audience Development Committee. He is a frequent speaker at industry events and a regular contributor to industry media.
A native New Yorker, Eric is a graduate of the Bernard M. Baruch College of the City University of New York.
Session: iPacesetters Technology & Solutions Session: Transforming Data into Knowledge into Revenue
Date: Thursday, Sep 13
Time: 10:15 AM - 05:00 PM
One of the best ways for publishers to tap new revenue opportunities may already be in their hands—literally. It’s not an app or beachhead on a new generation tablet device. It’s the telephone, and the customer connections already established through a data and research-based approach to the time-tested process of telemarketing. Too often considered a necessary evil, telemarketing, when skillfully planned and executed, is demonstrating its power to pursue and sell.
iPacesetters will show you how companies like yours are transforming their telemarketing campaigns from a simple tactical tool to a vibrant and dynamic strategy for monetizing content and deepening audience engagement.