Founder & President
Sanborn Media Factory
Prior to starting the company, Chris led interactive marketing efforts at Newsweek Magazine, The New York Times Company and GQ. In addition to running his agency, Sanborn is an adjunct professor at the NYU’s Center for Publishing where he teaches graduate level courses on mobile media and video production. He resides in New York City with his wife and two daughters.
Session: Are Apps the Past? (Track: Magazine)
Date: Thursday, Sep 13
Time: 02:00 PM - 02:50 PM
Track: Magazine Track
When Technology Review's Jason Pontin called publishers' love of apps a "delusion," he joined other skeptics wondering if the time and expense of app development is really worth it, especially if the future lies with HTML5 and the mobile Web.
While some are moving beyond the "walled garden" approach of the app marketplace, others see it as the best cure for the discoverability challenge. This panel will examine the viability of apps in today's market.