Chris Sanborn
Founder & President
Sanborn Media Factory

Chris Sanborn is the founder and President of Sanborn Media Factory, a 30-person interactive agency based in Manhattan. For eight years Sanborn Media Factory has produced digital campaigns and products focusing on web, mobile, social and video. The agency has deep experience in delivering compelling digital solutions to publishers and major consumer brands alike.

Prior to starting the company, Chris led interactive marketing efforts at Newsweek Magazine, The New York Times Company and GQ. In addition to running his agency, Sanborn is an adjunct professor at the NYU’s Center for Publishing where he teaches graduate level courses on mobile media and video production. He resides in New York City with his wife and two daughters.

Session: Are Apps the Past? (Track: Magazine)
(Featured Speaker)

Date: Thursday, Sep 13

Time: 02:00 PM - 02:50 PM

Track: Magazine Track

When Technology Review's Jason Pontin called publishers' love of apps a "delusion," he joined other skeptics wondering if the time and expense of app development is really worth it, especially if the future lies with HTML5 and the mobile Web.
While some are moving beyond the "walled garden" approach of the app marketplace, others see it as the best cure for the discoverability challenge. This panel will examine the viability of apps in today's market.