Discover Digital Group
Most recently, Scott was Vice President of Business Innovation for USA TODAY where he was a senior member of the team leading the newspaper’s transformation from print to digital. Previously, Scott was a Partner and a Leader of Deloitte’s U.S. Media & Entertainment Practice. He has also been a senior investment banker holding various Managing Director leadership positions at Bank Street Group, BMO Capital Markets, Bear Stearns, and Merrill Lynch.
Scott’s book, How To Hit A Curveball: Confront and Overcome the Unexpected in Business (Penguin Group 2010), provides guidance on how to successfully manage change. He is currently writing his second book, What Would You Do If You Weren’t Afraid?
Scott has served on numerous industry panels and guest lectured at both Columbia’s and NYU’s business schools as well as the American Management Association. He is currently on the Advisory Board of the Advanced Management Program in Media & Entertainment co-led by IESE Business School and The Paley Center for Media. Scott was formerly a Vice Chairman of Bucknell’s $400 million capital campaign, a member of The Paley Center’s Board of Governors in LA, and Chairman of the Annual Fund at The Dalton School in NYC.
Session: Surviving the Death of Display Ads (Track: Magazine)
Date: Thursday, Sep 13
Time: 02:50 PM - 03:40 PM
Track: Magazine Track
With newer sales strategies focused on social media, transmedia marketing campaigns and lead gen, some predict the demise of the good-old-fashioned banner ad. Not so fast, others say: Ads associated with content will continue to play a key role in the media mix going forward. Hear all sides in this intriguing discussion and determine how display ads will figure in your future promotional strategies.