Senior Director, Publisher Relations & Content Development
Session: Discoverability v. DRM (Track: Book)
Date: Thursday, Sep 13
Time: 02:50 PM - 03:40 PM
Track: Book Track
Driving revenue relies in part on digital discovery. Digital discovery depends upon exposing content to the marketplace presale in order to drive awareness, interest, and hopefully sales.
Digital Rights Management (DRM), on the other hand, refers to a mechanism in which content is secured to prevent access presale, in order to protect the intellectual property of the author and publisher. This presents a paradox.
In this session you’ll learn how to:
• Balance the requirements of IP protection and discoverability
• Generate buzz and sales through content marketing, or offering teasers of your to the marketplace for free