Andrew Brenneman

Andrew Brenneman is Founder and President of Finitiv Corporation. Since 2008, Finitiv has provided digital publishing consulting and technology services to drive publishers’ innovation and success. Finitiv has recently launched a cloud services platform, FinitivPCS, The Publishers Cloud Suite.

Andrew has led pioneering digital media initiatives for over 25 years, in both technology and publishing organizations, including The Thomson Corporation, The University of Chicago Press, and Applied Learning / NETG.

Andrew is a graduate of Oberlin, holds a Master’s Degree in Communications and Technology from New York University, and writes the monthly column “Digital Directions” for Book Business Magazine.

Session: Cross-Platform Production Demystified (Track: Book)
(Featured Speaker)

Date: Thursday, Sep 13

Time: 11:00 AM - 11:50 AM

Track: Book Track

In this time of tablet and smart phone diversification and dominance, it’s no longer feasible to create print content and then backtrack to put your products into digital form. This session provides strategies for streamlining your workflow and boosting your bottom line as you learn to:

• Build a cross-platform publishing strategy that lets you gear your production process toward preparing a single document that can be easily output to all channels: ebooks, mobile apps, web platforms and even print;
• Eliminate costly after-the-fact conversions or treating crucial metadata as an afterthought
• Create well-managed and properly tagged content that is easier to sell, reuse, adapt and bundle into new products.

Session: Ebooks: An Analytics Gold Mine (Track: Book)
(Featured Speaker)

Date: Thursday, Sep 13

Time: 12:05 PM - 12:55 PM

Track: Book Track

Analytics refers to the ability to collect information about users behavior to gain insight about the marketplace. It is routinely done to improve the effectiveness of ecommerce sites and other web experiences.

Digital delivery holds the promise to offer what publishers only dreamed about a few years ago: Intensely granular data about how readers consume your content.

This session will provide strategies for:
• Collecting usage data from your digital products
• Leveraging that data to enhance your digital products
• Use analytics to inform strategic decision making.